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From humble beginnings as a texture painter on Psyop's seminal Happiness Factory spot for Coca-Cola, David quickly climbed the ranks becoming a CG Supervisor, Head of the CG Department, and finally a Creative Director, before forming and Directing Psyop’s Lab division; a full-service software development and creative team exploring the use of AR, VR, real-time rendering and other emergent technologies to produce commercial and original content.

From directing award-winning commercials, game trailers, 360 videos, and experiential installations for a wide variety of clients including Xbox, Playstation, Apple, and Supercell, to writing and developing original short films, episodic series, and interactive VR and AR content, David combines a unique creative passion and a comprehensive technical aptitude to create fantastic worlds filled with beautiful characters that participate in well-constructed, thoughtful narratives.